I've been involved in Britain's Direct action movement but found the Anti-McDonald's day in Sheffield dissappointing. The leaflets we handed out, whilst clear, are not really in the language or format a McCustomer is likely to read. Although it's well suited for people in the protest movement I don't think it is suitably written to a) compel the average customer to read through b)disuade the average customer not to buy McDonalds. The only reason people didn't go into the Sheffield McDonalds was because it was jammed full, most customers paying little attention to the 15 or so of us outside. I'm not quite sure what the answer is to multi-nationals like this but I'm sure what we did was most ineffective.
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McSpotlight replies:
Why not make some leaflets of your own that you feel are more appropriate and readable?
None.
