WARNING - the information on this page is company propaganda, produced to persuade you to buy more of McDonald's products. Parts of it may be deliberately misleading.
GENERAL FACTS
FRANCHISE AGREEMENT
GENERAL FACTS
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Worldwide, McDonald's is the largest franchised food service
organisation.
In the US, 84% of the restaurants are operated by franchisees.
In the UK, franchisees operate 119 restaurants; over 20% of
McDonald's 577 restaurants.
lt is McDonald's intention that by the year 2000 franchised
restaurants will represent over 30% of the total UK business.
The UK's first franchised restaurant opened in 1986.
The financial investment required to become a McDonald's
franchisee ranges from E40,000 to C500,000 depending on the size
and location of the restaurant.
McDonald's only offers franchises to individuals, not absentee
investors or partnerships.
FRANCHISE AGREEMENT
The Franchise Agreement grants to the franchisee the right and
authorisation to operate a specific McDonald's restaurant, usually
for a period of 20 years. These rights include the use of McDonald's
trademarks, restaurant decor designs, signage and equipment layout,
the formula and specifications for menu items, use of McDonald's
method of operation, inventory control, book- keeping, accounting
and marketing and the right to occupy the restaurant premises.
In return, the franchisee agrees to operate the business in accordance
with McDonald's standards of quality, service, cleanliness and
value. The franchisee is expected to become involved in local civic
and charitable activities. Training is a top priority to ensure
the uniformity of the operation and the consistent quality of the
staff.
Each franchisee has constant support through a McDonald's
consultant who is always available for help and advice, visiting
the restaurant on a regular basis, Training facilities are free and
available to the franchisees and their management teams.
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