Day 257 - 06 Jun 96 - Page 07

     
     1        not.  At any rate, there is a sheet in front of each index,
     2        there is a series of pages of figures on them, and it is
     3        entitled 'McDonald's Performance'; is that right?
     4        A.  Yes, that is correct.
     5
     6   Q.   If you go to appendix 2, right at the back of appendix 2
     7        you should have a single sheet called 'Fast Track Attribute
     8        Movement 1988 and 1991'?
     9        A.  Yes, that is correct also.
    10
    11   Q.   I cannot remember whether I asked you this last time, is
    12        this a document prepared by you?
    13        A.  Yes, it is.
    14
    15   Q.   Yes.  Thank you.  Then, the next one, Mr. Fairgrieve, is an
    16        AF3 which in its original form is a single sheet called
    17        'Frequency of Visits'; is that correct?
    18        A.  That is correct, yes.
    19
    20   Q.   Behind that do you have a sheet called 'Number of People
         Eating at McDonald's by Frequency Break 1994'?
    22        A.  I do, yes.
    23
    24   Q.   Is that a document prepared by you?
    25        A.  It is, yes.
    26
    27   Q.   In which, as we understand it, you have recalculated the
    28        percentages as numbers of people?
    29        A.  Yes, we actually went to a separate piece of research
    30        commissioned by--
    31
    32   Q.   I am going to come back.  I just want to identify for the
    33        present.  Then AF4 is a 'Who Eats What' analysis, the first
    34        document; is that right?
    35        A.  That is correct, yes.
    36
    37   Q.   Then behind that, I am afraid that is a very long document,
    38        91 pages, there is another document, much shorter, 6 pages,
    39        entitled 'McDonald's Price Sensitivity Research Stage 2
    40        Demographics', I hope?
         A.  Yes, that is also correct.
    42
    43   Q.   Am I right, that is the basis for the 91 pages which
    44        precede that document?
    45        A.  It is, yes.
    46
    47   Q.   Thank you.  Then in AF5 there is a questionnaire, is there,
    48        headed 'Ask Four Men and Four Women Only', 443 eating out?
    49        A.  Yes.
    50 
    51   MR. MORRIS:  Is that one of the first pages? 
    52 
    53   MR. RAMPTON:  Yes.  Then behind that, in the same tab,
    54        Mr. Fairgrieve, is there another document, headed -- that
    55        document being 28 pages long -- starting with the heading
    56        '1994 Revised Fast Track Questionnaire'?
    57        A.  Yes, that is right.
    58
    59   Q.   It does.  Good.
    60        A.  Yes.