Day 061 - 05 Dec 94 - Page 40
1 A. Right. The first Fact Book.
2
3 Q. What was that Fact Book published for?
4 A. It was published to inform people that wanted to know
5 all the facts about McDonald's UK.
6
7 Q. Right, and that was last year?
8 A. No -- yes, we published two now, and one this year and
9 one at the beginning of last year.
10
11 Q. Was that to put your side of the story or McDonald's side
12 of the story in terms of the issues in this case?
13 A. Oh, no. I can tell you exactly how this came about
14 because I was largely instrumental in making it come
15 about. Sir Bernard Ingham is a Non-executive Director of
16 McDonald's UK. When he came on to the Board of McDonald's
17 UK, many of the executives were asked to give him a
18 McDonald's education as to how we do business. My role was
19 to drive him around the country visiting suppliers and
20 generally educating him as to how we are doing business
21 with our suppliers.
22
23 During our travels and conversations as we drove around the
24 country, he asked me many other questions about McDonald's
25 and, after a while, probably two or three months, he said:
26 "You know, there is so much information that you have that
27 I could have obtained from a fact book, had it been
28 available, why do you not publish one?" That is why we
29 published one.
30
31 Q. When was that?
32 A. Well, that would be prior to the first Fact Book being
33 published, so it would have been in 1992 some time.
34
35 Q. That was when Mr. Ingham joined the company, was it?
36 A. No, he joined before that. I was driving around the
37 country at that time.
38
39 Q. In 1992?
40 A. Early 1992.
41
42 Q. So you had a large part to play in the production of this
43 Fact Book?
44 A. I was instrumental in ensuring that a Fact Book was
45 produced. I was not involved with the subsections of the
46 book. I was involved with the supplier section.
47
48 Q. Right. Was that the only section you had any input in,
49 other than kind of general advice?
50 A. I think I may have had some latter involvement in
51 communications sections that deals with the media, although
52 most of the early involvement would have come from someone
53 else, but I was involved latterly in that area.
54
55 Q. With the media section?
56 A. Well, it is not a media section as such, but any
57 question that deals with any aspect of the media I was
58 involved latterly but not formerly.
59
60 Q. I am not quite sure what you mean by -----
