Day 046 - 04 Nov 94 - Page 38
1
2 "The six ads to which we are committed for February are
3 listed below.
4
5 "Calcium, For Real, We Shop and TFED" -- which is "tossed
6 fresh every day salad"?
7 A. Yes. I remember the salad one. I did not see it in
8 here. That is why I said I think there were others.
9
10 Q. So this was the continuation, you said, of the campaign,
11 yes?
12 A. Yes.
13
14 Q. The campaign did not back down under pressure from the
15 Attorneys General?
16 A. No. We continued the campaign.
17
18 Q. Okay. The "tossed fresh every day" advert was not in the
19 original series, was it?
20 A. No. I believe that was the salad advertisement and a
21 regional series occurred before we had gone national. All
22 stores had salad available.
23
24 Q. Right. But that could not be the continuation of the
25 campaign, could it, because it was a different ad, that
26 particular one; that was not in the original series?
27 A. Yes, I follow your logic; it was not part of the
28 original. It was the intent that when salads came out we
29 would advertise it, but it was not in the original ads.
30
31 Q. The continuation of the campaign were the three immediately
32 behind that letter -- is that correct -- the For Real, We
33 Shop and Calcium ones?
34 A. Yes. Again, I am only recalling from my memory, but
35 I believe there was a beef ad, as well, or something that
36 had to do with beef, but it obviously is not listed in this
37 first quarter. But I seem to remember there was one as
38 well.
39
40 Q. But that was not one of the ones from the original
41 campaign; it was not the cholesterol or the----
42 A. Again, it may have been similar to this leaner ad.
43 That is my best recollection, but I cannot tell you for
44 sure, because I do not remember exactly which ones they
45 were. But I do believe there was an ad that had to do with
46 beef, and it may have been in this format; it may have been
47 in a different format.
48
49 Q. It might have been similar, yes?
50 A. Yes.
51
52 Q. Okay. But the ones that were exactly the same are the
53 Calcium, For Real and We Shop; yes?
54 A. I do not know whether it would have been exactly the
55 same, but I know that these are the same.
56
57 Q. These are the same? Right. If you look at those three ads
58 that continued the campaign, can you find any reference in
59 those three ads to the themes underlying the first campaign
60 which were: balance, nutrition and McDonald's good food?
