Day 044 - 02 Nov 94 - Page 37

     
     1        Mr. Green whether he disagreed with any of Mr. Hawkes's
     2        answers.
     3
     4   MR. MORRIS:  Yes.  That might save time.
     5
     6             (To the witness)  I might pick out one or two points
     7        but, in general, would you back up what it says between
     8        pages 149 to 155 of the Operations and Training Manual.
     9        Sorry, that is the external number.  The internal number is
    10        653 to 661.
    11        A.  I have not read every line but, in general, I would say
    12        that I agree with what it says, yes.
    13
    14   Q.   Was there anything that you recall that Mr. Hawkes said
    15        that you disagreed with?
    16        A.  From what I remember him testifying to, I do not
    17        believe I disagreed with what he said about this material.
    18
    19   Q.   Right.
    20        A.  But I was not listening to every point, but I think you
         could make that.
    22
    23   Q.   Let me just have a quick look to see if there is anything
    24        specific.  I think you said yesterday the toys and premiums
    25        in the States are free with Happy Meals?
    26        A.  Yes.  There is no what we would term up charge, meaning
    27        there is no additional charge for the premium.
    28
    29   Q.   Right.  On that page 149, under "Free Premiums" --
    30        presumably, this is originally the US Operations and
    31        Training Manual that is basically used worldwide,
    32        I presume?
    33        A.  It is the basis of worldwide, and it looks like this is
    34        the one that is used in the US, yes.
    35
    36   Q.   It is the one that has been used for the UK, as well, as
    37        far as I can see.  It has been disclosed for that purpose.
    38        It says here:
    39
    40        "....offering free premiums for children is one of the best
         things you can do to make them loyal supporters of your
    42        restaurant."
    43
    44        You would agree with that?
    45        A.  Yes, I would.
    46
    47   Q.   On "McDonaldland Fun Times", in the bottom left-hand
    48        corner, it says it is "the most widely circulated children
    49        magazine in the world".  Is that correct, so far as you
    50        know?  That is what it says. 
    51        A.  It may have been at the time, but Fun Times Magazine is 
    52        still in the restaurants, but it is not as often as it was 
    53        back when this Operations Manual came out.  The target has
    54        been changed just a bit, but it is still distributed in our
    55        restaurants on a periodic basis.
    56
    57   Q.   It says here "28 million copies per year", in the bottom
    58        paragraph.  When would that have been true?
    59        A.  Probably the year before this manual was written.
    60