Day 037 - 14 Oct 94 - Page 05

     
     1        sector, go about marketing their products in a general
     2        way.
     3
     4   Q.   Just very briefly, you have produced a number of books?
     5        A.  Yes.
     6
     7   Q.   Of which the latest has been -- some of it has been
     8        disclosed by the Plaintiffs.  I will just show the court.
     9        It is the "Vegetarian Encyclopaedia"?
    10        A.  It is the "Encyclopaedia of Vegetarian Living".
    11
    12   Q.   Did you write that yourself?
    13        A.  I did.
    14
    15   Q.   Every word?
    16        A.  Every word apart from obvious quotations.
    17
    18   Q.   You have produced other books that are mainly to do with
    19        health and meat, yes?
    20        A.  Many of them are.  Linda McCartney's Home Cooking is a
         major best seller both in this country and in other
    22        countries.  I was the coauthor and conceiver of that
    23        project.  I also undertook primary marketing consultancy
    24        for the range of food products that were subsequently
    25        launched bearing that name.
    26
    27        In addition, I regularly work with my wife and we author
    28        or coauthor other books in this area generally.  I have
    29        listed some of them in my testimony here; others I could
    30        mention, books such as Super Living, which in itself was
    31        an encyclopaedic book not specifically related to diet,
    32        although it had various chapters concerning diet.
    33
    34   Q.   "The Quick Cholesterol Clean Out"?
    35        A.  Yes.  That was part of a series of three books that my
    36        wife and I produced.
    37
    38   Q.   You say in your statement that many of your books seek to
    39        translate medical and scientific findings into language
    40        easily understood by a lay audience?
         A.  That is right.  We do, with increasing frequency, work
    42        with commercial organisations in this field who have a
    43        commonality of interest with us.  One particular book in
    44        that series, which is called The Quick Cholesterol and Fat
    45        Counter, was taken up by Kellogs very successfully in this
    46        country, although it was not a sponsored book.  We worked
    47        with Kellogs on it.  Kellogs at the time were very
    48        interested in promoting the idea of healthy eating,
    49        specifically in connection with one of their food product
    50        launches.  You will see from the most recent book that 
    51        I have written, The Encyclopaedia of Vegetarian Living, 
    52        is, indeed, sponsored by another food company. 
    53
    54        So, we are very, I think the best way of putting it,
    55        commercially friendly.  We are very keen to work with food
    56        companies, with those companies who are seeking to both
    57        improve their products and improve the health of nation.
    58
    59   Q.   You are not against food companies per se?
    60        A.  By no means.  My entire background has been in