Day 010 - 11 Jul 94 - Page 12


     
     1   MISS STEEL:  So how did the campaign respond to McDonald's
              claim that they were going to recycle the foam?
     2        A.  Well, on the third Earth Day or prior to the third
              Earth Day -- sorry, the third day of action which was on
     3        Earth Day in 1989 -- the Clearing House circulated to its
              mailing list copies of peel off labels of the address of
     4        Shelby Yastrow at its corporate headquarters in Illinois
              and called on members to mail foam food packaging to
     5        McDonald's corporate headquarters to Shelby Yastrow, so
              they would be able to better afford, because of the
     6        volume, better afford to recycle foam.
 
     7        Consequently, a large number of local groups around the
              nation responded by mailing foam to McDonald's Corporation
     8        headquarters to Shelby Yastrow.
 
     9   Q.   That action, what was it called?
              A.  It was referred to as Operation Send It Back.
    10
         Q.   Did you hear from a source within McDonald's that their
    11        mail room had been deluged with foam?
              A.  We understood from anonymous sources that there was a
    12        great deal of foam packaging piling up in McDonald's mail
              room.  It is also true that in various accounts published
    13        in the media Shelby Yastrow acknowledged McDonald's had
              received foam, but it is essentially true that Mr. Yastrow
    14        denied the degree to which we believed the foam was
              actually reaching McDonald's headquarters through the
    15        mail.
 
    16   Q.   So your campaign against styrofoam, the McToxics campaign
              and Operation Send It Back, when did the campaign end?
    17        A.  The campaign ended in 1990, in November, shortly after
              McDonald's announced they would no longer be using
    18        styrofoam food packages; they were going to virtually
              eliminate all their foam food packaging within a certain
    19        period of time.
 
    20        We and Grassroots leaders around the country concurred
              that McDonald's had complied with the central issue in the
    21        campaign.  They had withdrawn their use of foam food
              packaging from the US market.  There were concerns raised
    22        at the time (and maintained to this day) that McDonald's
              did this only in the United States, primarily, that it was
    23        probably going to continue to use foam food packaging
              elsewhere.
    24
              It has been my experience that at least in Germany in 1991
    25        in Bavaria they were using foam food packaging.
              I observed this personally, and through various accounts 
    26        related to this trial it is apparent they continue to use 
              foam food packaging elsewhere in the world as well to this 
    27        day.
 
    28   Q.   Did you say why you thought they probably had not
              withdrawn the foam in other parts of the world?
    29        A.  I think it is most likely due to the fact that
              McDonald's did not come under the same kind of pressure in
    30        other countries that the McToxics campaign placed on
              McDonald's in the United States; that if that campaign had

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