Day 002 - 29 Jun 94 - Page 33
1 recycling in the 1980's which is the material time, the
late 80s, they have admitted, I think -- I cannot remember
2 their document reference number -- that only 7 per cent of
their paper was recycled, that is, in the States, or was
3 made from recycled paper. There is a possible ambiguity
as to whether it was 100 per cent paper recycled or
4 whether it was 72 per cent recycled paper.
5 In fact, the maximum was 7 per cent. That was for the
States where they are under considerable pressure.
6 Obviously, if McDonald's want to say that is a lie, then
they would have to show their figures worldwide for 1989
7 on the recycled contents of their paper.
8 "The truth is it takes 800 square miles of forest just to
keep them supplied with paper for one year". We will be
9 calling a witness on the effect that plantation on
plantation -- sorry, let me get my thoughts right on this
10 -- first of all, this applies to general wood supply. It
does not apply to rainforests. It would be ludicrous to
11 interpret that sentence as being that all their paper
packaging comes from rainforests. This, clearly, applies
12 to the general origin of their paper. That really is the
link to the following sentence which is: "Tons of this
13 end up littering the cities of 'developed countries'."
14 We will be calling a witness on their packaging in general
from the States, Mr. Brian Lipsitt, and we will be calling
15 someone, a resident of London, who has been involved with
a Residents' Association that have made complaints over a
16 number of years regarding environment/index.html">litter emanating from their
restaurants. We will be calling an expert on the damage
17 that using plantation forests causes to the ecology.
18 McDonald's case is that their impact now, because they
have not released any details about what they were doing
19 in the 80s, is that they prefer generally, and in this
country they are claiming they only use sustainable
20 forests. I cannot remember all the details, but it
includes Scandanavia and Czechoslovakia. They are calling
21 someone from the British Timber Trade Federation,
Mr. Mallinson. But we will counter his evidence to show
22 that, in fact, these forests are not sustainable. They
are economically sustainable in that they continually get
23 replaced, but they are not ecologically sustainable in
that they are damaging to the environment, these
24 plantation forests. They are really just factory forests
for organisations like McDonald's turning our planet into
25 one giant factory.
26 So, the next point is the Colonial Invasion section. The
first sentence talks about McDonald's responsibility for
27 and other corporations -- I want to stress this point
about other corporations is that it is an important point
28 of law, I believe, that it is not an attack on McDonald's
in isolation, or a criticism of McDonald's in isolation.
29 It is a point we are making about an industry or a system
of corporations and their collective responsibility,
30 I mean, for the effects of that kind of system which they
promote and maintain.