On 28 January the Coalition successfully hoisted a banner on to the window of the newly-opened University of British Columbia branch of McDonald's. "Grease - Eat Fast, Die Young," it read.
On Valentine's Day, 14 February, the Student Coalition Against McDonald's again showed where their hearts were. 'Love good food, not profits', said a banner.
At the same protest a pantomime cow was seen throwing pies at Ronald McDonald. The cow told reporters: "This is what I think of the millions of dollars McDonald's spends thrusting a meat-centred diet down people's throats." Free vegetarian food was given to passers by.
The company decided to withdraw its appeal against the local council's decision, taken in July 1995, to refuse planning permission for the new store. McDonald's plan has been strongly opposed by local residents who formed the 'Campaign Against McDonald's at East Finchley'. The residents were concerned that the store would cause traffic chaos and litter problems, and that McDonald's litter would be strewn across Cherry Tree Wood, a 'lovely park' nearby.