The busy road it is situated on no doubt meant that maximum exposure was achieved, bringing a new meaning to billboard advertising. Subvertising ensures McDonald's knows that wherever they go - McSpotlight is sure to follow and of course we are grateful for the free-ride advertisement.
If anyone knows of any similar feats of ingenuity and daring, please send details to us at info@mcspotlight.org.
Other feats of subvertising:
North Circular, London, UK: another url pasting.